So, you might be saying, another link shortening service? Indeed, however if you read an older post of mine about Twitter’s Big Announcement has Huge Implications for Search, you will understand, among other things, why bit.ly is one of my favorites and recommended link shortening service.
Why shorten links with bit.ly?
bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through their website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. You can also drag a button to your toolbar and shorten links from any web page directly from the bar.
What’s interesting about bit.ly is the unique user-level and aggregate links that are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with bit.ly by clicking on the “Info+” link on bit.ly, or
just adding a “+” sign to the end of any bit.ly link (for example, http://bit.ly/17Lwgn+).
I have been using bit.ly for a while now and I have to admit that this free service is very useful when it comes to tracking your links. Want to know how many clicks your links generated? How many Retweets was made after posting your Tweet? And much more? Try bit.ly and compare it with other services, I am sure you will find this as useful as I did, specially if you are also using Twitter for business.