Microsoft appears to have definitely decided that they are in a “battle ground” and won’t stop on adding newer features on their recently released Bing. As you all know, there has been many discussions about real-time search as confirmed by the release of several “Twitter Search Engines” recently. Microsoft has taken their Bing Decision Engine one step further by taking advantage of the Twitter phenomenon and started to include in their search results, Twitter related information. Here is what the Bing Community have to say:
“There has been much discussion of real-time search and the premium on immediacy of data that has been created primarily by Twitter. We’ve been watching this phenomenon with great interest, and listening carefully to what consumers really want in this space. Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres. This includes Tweets from folks from our own search technology and business sphere like Danny Sullivan or Kara Swisher as well as those from spheres of more general consumer appeal like Al Gore or Ryan Seacrest.
Starting later today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results. For example, if you type “Kara Swisher Twitter” or “Kara Swisher Tweets” or even “@karaswisher” as your search query, you’ll see something like the below. (Note this feature will be rolling out gradually over the course of the next few hours so you may not see it right away.)
We’re not indexing all of Twitter at this time… just a small set of prominent and prolific Twitterers to start. We picked a few thousand people to start, based primarily on their follower count and volume of tweets. We think this is an interesting first step toward using Twitter’s public API to surface Tweets in people search. We’d love to hear your feedback as we think through future possibilities in real time search.”
So there you have it. Are you a “chosen one”? Start working on those numbers and maybe you can be considered a “prolific” twitterer in the future:) Anyway, I really think that this is a smart move played by Microsoft as it’s competitors has not yet taken all the advantage of Twitter. We’ll see.