Metrics that Allows You To Measure Success Videos On Facebook


Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture.

Why does video convert more? Simply stated, it’s more human. The movement more closely represents life. If it’s a video with people in it, faces give off emotional cues we understand and identify with.

As smartphones have become easily accessible across the world, real human connection is waning in some ways. We need human interaction, so how do we fill the void? Social media, my friend.

This is why “video snacks” can work like a charm. You can use short, highly engaging 60- to 90-second videos to walk your customer through the next steps. I recently had the opportunity to connect with Logan Young, the VP of strategy at BlitzMetrics, to learn more about the power of video and the metrics that matter when it comes to video engagement.

Here are the metrics that matter the most for video performance:

1. View-through rate

This metric tells you how many people your video reaches and how many of those who were “reached” viewed the video. A video view is often defined by watching the video for at least three seconds (though Facebook’s newer average watch time replaces that metric).

To engage with your audience, you will want to connect emotionally right out of the gate. Otherwise, you’ll lose out on the view-through rates.

If 30 percent of your audience sees your video on average, 30,000 of 100,000 fans are viewing your video. That’s a decent number. But if fewer than 30 percent are watching your video, it means something may be wrong with the video itself.

If it’s not getting the engagement based on your reach, then you may want to A/B test the content of the video. Look at the 10-second view rate to see how strong a video it is based on the engagement. For example, if 30 percent of your audience watches at least 10 seconds of your video, then you have some content worth watching.

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About DiTesco

Francisco Perez a.k.a. DiTesco is a Business Consultant and an Internet Marketer. Throughout his network, you will mainly find information and tips on how to establish a successful Home Based Business. He also provides basic and easy to understand SEO and Making Money Online tips. You can follow @ditesco on Twitter.